Author: a.ishmuratova
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WebAR in Construction: A Practitioner’s Perspective
AR is often seen as a technology for marketing and entertainment. But for industries where explaining space, processes, and safety is essential, WebAR can become a practical working tool. This article is based on and adapted from an original Japanese article by Kuro, a construction industry professional based in Kumamoto, Japan. The original article was…
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Smart Glasses Are Coming. But AR Content Can Start in the Browser Today
Are users ready for AR content? Smart glasses are getting closer, but the real question is whether brands and creators are ready to give people something worth seeing. Smart glasses are back in the spotlight. After years of prototypes, developer kits, and “almost ready” devices, the market is starting to look more serious. Snap has…
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AWE 2026: New AR Glasses, AI, and the Future of Augmented Reality
AWE USA 2026, one of the world’s leading events for augmented and virtual reality, took place in California from June 15 to 18. AR glasses were one of the biggest topics this year. Companies showcased devices for everyday use, work, and entertainment, along with new displays, processors, and ways to interact with AR content. We…
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DEVAR and ARTAR Sign Strategic Partnership as ARTAR Winds Down and Moves to MyWebAR
We have exciting news to share: the MyWebAR community is growing. Today, even more creators and teams are joining the MyWebAR ecosystem, bringing new ideas, projects, and energy. Below is the official announcement. DEVAR (USA), the developer of the MyWebAR platform, and ARTAR (Estonia), an AR platform, today announced a strategic platform integration agreement. Under…
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20 AR Startup Ideas You Can Launch Right Now
If you think about AR only as a flashy marketing effect, it is easy to miss the bigger opportunity. Right now, augmented reality is becoming more than a content format. It is turning into an extra layer on top of physical products, packaging, places, routes, merch, and even everyday printed materials. For small and midsize…
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DEVAR in Entrepreneur: Thousands of Micro-Decisions Are Filling Your Day With Noise Instead of Progress
Another major media publication this month: Anna Belova, Founder and CEO of DEVAR, has just been published in Entrepreneur. A few weeks after Anna’s latest Forbes piece, Entrepreneur released her new article on one of the most overlooked bottlenecks in founder life: daily decision overload. The original is here. When people talk about AI in business,…
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DEVAR in Forbes: How AR Is Becoming The New Infrastructure Of Travel
A new Forbes column by Anna Belova, Founder of DEVAR, has just been published on why augmented reality is steadily becoming part of the new infrastructure of travel. In the piece, Anna explains how AR is changing traveler expectations, turning physical space into a service layer, and why the technology is now moving beyond experiments…
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10 Successful Ideas for Spatial Tracking in WebAR
Spatial Tracking is getting harder to treat as just another WebAR feature. For anyone already working in AR, it feels more like a shift in user experience itself. Marker-based AR helped the market grow because it gave people a simple trigger on packaging, posters, books, and other printed surfaces. Spatial Tracking opens the next stage.…
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AR on Packaging Works. And the Data Proves It
Augmented reality on packaging has quietly moved from experimental to measurable. Brands are no longer asking, “Can we make this interactive?” They are asking, “Does it drive results?” To understand what actually works, we spoke with creative technologists, agency founders, product teams and brand strategists who have launched AR packaging activations across beverages, beauty, fashion,…
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Roles, Not Titles: The AI Shift
We’re in Entrepreneur. Anna Belova, Founder of DEVAR, shows why the era of rigid job titles is ending and what leaders can do to redesign roles, growth paths, and performance around skills and outcomes. AI is changing the “architecture of roles” in companies. Roles are now defined not by job title but by a set…
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HOW TO: Create AR Christmas Postcards in WebAR
Ho-ho-ho! There’s not much time left until Christmas celebrations. That means it’s time to add augmented reality to your merchandise or gifts. Give your users a unique and memorable experience that will engage participants, trigger their imagination, and leave a lasting impression. While this guide uses a Halloween-themed project as an example, the same steps…
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Migrating from 8th Wall to MyWebAR: FAQ for the Community
Over the past few weeks we have seen an unusually high number of questions about migrating projects from 8th Wall to MyWebAR. We decided to bring everything together in one place: our view on what is happening in the WebAR market and a short FAQ covering the most common migration questions we receive from developers…
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DEVAR: 10 Years. What’s Next?
Over the past 10 years, DEVAR has grown from a pioneer in consumer AR into a company with a truly global footprint: over 15 million phygital products sold in 74 countries, more than 300,000 users and creators on the MyWebAR platform, projects spanning more than 180 countries, and the trust of international brands and publishers.…
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MyWebAR surpasses 300,000 users. What’s next?
After yesterday’s news about the shutdown of 8th Wall, many people wrote to us. Our answer is simple. We are moving forward calmly and preparing several things that will make creators’ lives easier. DEVAR.AI We are preparing a major update. It will completely rethink the process of creating and integrating augmented reality. In parallel, we…
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What’s New on MyWebAR: Real-Time Data Widgets, Live YouTube, and Smarter Preview
You build real things on MyWebAR, so the platform should feel light, quick, and helpful. This update focuses on exactly that. A lighter dashboard and account area, live data inside scenes, native live YouTube streaming, and a preview that feels closer to a real device. No app installs. Just your browser and your scenes. A…
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Real Estate: 11 AR Ideas for Developers, Architects, and Builders
A guide for those who want to turn plans and renderings into measurable outcomes: sell faster, align decisions faster, build faster, and commission assets faster. All scenarios are browser-based (no app), designed for phones and tablets today, and compatible with glasses tomorrow. Why it matters for business Real estate and construction are long funnels with…
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Seeing Is Believing: How AR Is Already Delivering Business Results
A few years ago, augmented reality sat in the marketing toolkit as a novelty – great for a moment of delight, hard to tie to a line item on the P&L. That era is over. In interviews with seven leaders across design, education, manufacturing, gaming infrastructure, and digital marketing, a consistent pattern emerges: when AR…
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How Food and Beverage Startups Can Leverage AR Packaging to Boost Sales
Today, Entrepreneur released a new article by Anna Belova, Founder and CEO of DEVAR — and, as always, it’s full of practical ideas that any business can apply right now. Whether you’re an independent creator or a global brand, these insights can help you rethink how you connect with your customers. In her piece, Anna…
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12 AR Ideas for the Travel Industry
Tourism has always been associated with emotions, discoveries, and memories. But in 2025, travel will also be associated with technology. Augmented reality is no longer just an experiment — it is becoming the infrastructure for tourism. Today, thanks to WebAR technology, travelers don’t need to download apps: they scan a QR code, open a link,…
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The content of the future in AR/MR glasses — and 12 ideas you can prototype in WebAR right now
We are entering an era where digital layers no longer live “inside the screen.” Augmented and mixed reality glasses promise to make information a natural part of the world around us — layered over architecture, products, exhibits, and workplaces. This is becoming possible thanks to progress in compact displays for glasses (more than 50 companies…
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HOW TO: Create an AR try-on with the new Sunglasses Slider plugin
Buying glasses online is tough without a fitting room. That’s why we built Sunglasses Slider: a simple WebAR try-on that lets people flip through several frames in seconds and see what actually fits. It runs in the browser, so no apps, no special setup. What you’ll prepare You’ll need four lightweight 3D models of sunglasses…
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Japan’s Biggest STEAM Event Meets MyWebAR
The NIKKEI STEAM 2025 Symposium “Change the Rule: Challenging Common Sense,” organized by Nikkei Inc. (Osaka Head Office), kicked off on August 8 and ran at full pace across Osaka and Tokyo. At the center of the action, our partner Daiwabo Information System Co., Ltd. (DIS) showcased MyWebAR in a hands-on format, giving students and…
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New on Forbes: Why Your Product Packaging Needs Augmented Reality. Right Now
Today, Forbes published a new article by Anna Belova, founder and CEO of DEVAR, that’s a must-read for anyone working in marketing, product design, or packaging innovation. Even if you think you’ve seen it all when it comes to AR-enhanced packaging, we’re willing to bet you’ll discover a few fresh ideas inside. Packaging is often…
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6 MyWebAR Features You Probably Didn’t Know About
MyWebAR is a no-code platform designed to enable developers, marketers, and educators to launch interactive AR experiences right from their browser, no apps required. But even experienced users may not realize the full potential of the platform. Beyond the basics, MyWebAR offers advanced features that greatly expand your capabilities, from AR games to immersive product…
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WebAR Playbook: 11 Ideas for Events
WebAR has finally matured enough to thrive in the chaos of live events. Everything launches directly in the mobile browser, which means audiences skip the “App Store barrier” and connect with interactivity through a single scan. Below are 11 tested and scalable scenarios that organizers of sports matches, concert tours, museums and exhibitions can implement…
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We Love Our Friends!
We constantly come across new videos, clips, and publications created in MyWebAR. And these are only the ones where users remembered to tag us! Below is an ever-growing list of creators who inspire and teach others how to work with our platform in their videos. If you’re currently working with MyWebAR, post your work, tag…
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17 Inspiring Ways to Use Augmented Reality in Education
Augmented reality is no longer just a futuristic concept. It’s a practical tool changing how we learn, teach, and experience the world around us. When used in education, AR makes abstract concepts tangible, fosters creativity, and engages students in entirely new ways. From primary schools to universities, here are 17 inspiring ideas for using AR…
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10 Unusual AR Ideas for Retail That Go Beyond Fitting Rooms
Retail is changing. Again. As consumers expect more immersive and personalized experiences, augmented reality becomes not just a trend but a strategic tool. And you don’t need to wait for futuristic glasses or invest in complex apps. With WebAR, you can launch experiences today that work straight from a browser. Here are 10 unexpected and…
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AR Marketing + AI In 2025: Why Brands Should Jump In Right Now
7.5 billion smartphones already support WebAR, and mass-market AR glasses from various brands, headsets like Apple Vision Pro, Quest 3, and even Meta Ray-Bans are gradually accustoming us to “look through the camera” by default. Shopify reports that products you can “touch” in AR sell 40% better and are returned less often. But the real…
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HOW TO Build an AR Scene with Spatial Tracking on MyWebAR
We are entering a new era of web-based augmented reality — where AR is no longer limited to printed pictures or QR codes, but instead flows freely through the spaces around us. This is where Spatial Tracking comes in. With Spatial Tracking, your digital content no longer clings to a flat surface or a static marker.…
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Spatial Tracking: A New Chapter in the Evolution of AR
In this article, we’re diving into spatial tracking on the MyWebAR platform. We launched this tracking type a year ago, and today it has become an essential tool for building AR experiences — simple, versatile, and visually powerful. Today, we’re transforming the beautiful city of Hong Kong using spatial tracking.In a place where ultramodern skyscrapers…
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Bringing Animation to Life: Teaching Kids AR with MyWebAR
We’ve got something truly inspiring on the blog! Sam Guilmard, Digital Director at Playbound, shares how he introduced kids aged 12–16 to the magic of animation and augmented reality — using MyWebAR. From hand-painted flipbooks to interactive AR posters, this workshop turned creativity into immersive tech. Curious how it all came together in under an…
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How to Create an AR Project with a Cylindrical Marker
AR has the power to turn everyday packaging — like drink cans, coffee cups, and bottles — into interactive experiences. In this tutorial, you’ll learn how to create an AR experience using a cylindrical marker — for example, the packaging of a drink can — with the AR on a Curved Image tracking feature on…
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40 Ideas for Using AR in Packaging
Augmented reality turns packaging into a powerful communication channel between a brand and its customer. It makes a product interactive, informative, and engaging. Did you know that DEVAR is celebrating its 10th anniversary in 2025? For the past decade, we’ve been working with AR technology since its earliest days and have sold around 14 million…
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What’s the Most Popular AR Content Type? MyWebAR User Survey Results
As a leading no-code platform for creating and publishing augmented reality experiences, MyWebAR is excited to share the results of our first-ever user survey. With responses from over 1,500 participants, the survey offers a unique glimpse into how AR is being used across industries — and what challenges creators face today. Most Popular Industries for…
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What’s New on the MyWebAR Platform — Faster, Easier, and More Intuitive AR Tools
We’ve updated MyWebAR to make AR creation even simpler and more flexible. Whether you’re adding AR to products, creating educational materials, or experimenting with digital art, these new tools will save you time and make your projects even better. Let’s break it down! What’s new in MyWebAR: Flexible editing of 2D markers in a project…