In this exclusive interview for the MyWebAR Blog, Levan Geliashvili Eredeli — art manager, curator, and founder of Street Gallery — shares how he’s revolutionizing public spaces with augmented reality. From Berlin City Walls to the vibrant streets of Vienna, Levan uses AR technology to transform urban environments into immersive, interactive art galleries. Discover how platforms like MyWebAR play a crucial role in his projects, making digital street art more accessible and engaging. Learn why Levan believes AR is not just a tool but the future of contemporary art.
Tell us about your project, its idea, geography, and the key messages behind it.
AR Cities is an annual project that merges digital art with urban environments, creating immersive and interactive exhibitions through augmented realityHow AR is Redefining Public Art. Every fall, we bring motion to digital artworks by artists from around the world, transforming cities into open-air digital galleries. The core message behind AR Cities is to make art accessible to everyone, integrating AR technology into public spaces.
The project spans multiple locations, with past exhibitions in Berlin, Tallinn, Tbilisi, Batumi, New York, Vienna, Brussels, Milan and Rome. Through AR Posters, AR sculptures with Spatial tracking tool, we introduce digital street art to diverse audiences, fostering new ways of engaging with contemporary art.
Could you share a little about yourself and your creative journey?
I am Levan Geliashvili Eredeli, an art manager, curator, and the founder of Street Gallery. Since 2007, I have been organizing festivals, exhibitions, and educational programs designed to support emerging artists. My ultimate goal is to empower artists, help them bring their visions to life, and propel them to the forefront of the art scene.
Beyond curation and arts management, I am also an artist. My journey with digital art began nearly two decades ago, in 2003–2004, when I created my first digital artwork. Digital art and street art have always been central to my life, shaping my creative vision and inspiring my work. After years of organizing festivals and leading exhibitions, I wanted to build something that would democratize art, allowing artists to share their work with a wide audience — freely and accessibly.
This vision led to the creation of Street Gallery, a creative movement that challenges the traditional gallery model. We provide an alternative, non-traditional exhibition platform, bringing art into public spaces across different cities and countries. Our concept integrates Art Boxes (wall-mounted exhibition frames), Digital Street Art (Augmented Reality), and Special Digital Monitors in open urban environments — transforming streets into galleries where art is free and accessible to all.
When did you first encounter AR technology, and what was your initial reaction?
I first came across AR online about a decade ago, but my first hands-on experience with AR technology was in 2016. Seeing static images come to life dynamically and interactively felt truly revolutionary, blurring the boundaries between the digital and physical worlds. The ability to engage with art beyond a screen made me realize the immense potential of AR in reshaping how we experience and interact with creativity.
What sparked your interest in using AR in art?
The idea of bringing digital art into public spaces in an interactive way was the key driver. Traditional galleries often feel restrictive, both in accessibility and in how art is presented. AR allows for a democratized experience, letting anyone engage with digital artworks directly in their cityscape, without walls or admission barriers. This intersection of technology and art inspired me to explore AR as a medium for curating exhibitions. I call it the Digital Street Art movement.
How long have you been using immersive technologies, including AR, in your creative work? Was it easy to integrate them into your projects?
Between 2007 and 2008, as technology rapidly evolved, the fusion of art and digital innovation became increasingly accessible. During this period, I began experimenting with interactive installations, exploring ways to integrate technology with physical objects in urban spaces. The breakthrough came with the rise of Augmented Reality (AR), which was driven by advancements in mobile devices and digital systems. Seeing its potential, I coined the term Digital Street Art — a concept that seamlessly merges technology and street art, transforming public spaces into interactive, immersive experiences.
The biggest challenge was technical accessibility, as not all audiences are familiar with AR interactions. However, platforms like MyWebAR have made it easier to bring digital installations to life with minimal barriers. Over the years, as technology has improved, the process has become more intuitive, making it a seamless part of curatorial and artistic experiences.
Could you share some of your favorite artistic projects that utilized AR?
Some of my favorites are Berlin City Walls and Vienna streets. MyWebAR played a crucial role in making these projects accessible, allowing users to interact with art through their smartphones. Most interesting for me is the Digital sculptures and Spatial Tracking tool — they are amazing!
Some of my favorite AR projects include Berlin City Walls and the Vienna street exhibitions. MyWebAR played a crucial role in making these projects accessible, allowing viewers to interact with digital art directly through their smartphones, seamlessly blending physical and virtual experiences.
What excites me the most is the potential of digital sculptures and the Spatial Tracking tool — these features are amazing, creating immersive and dynamic installations that redefine how art exists in public spaces. It’s truly fascinating to see how technology can transform urban landscapes into interactive galleries.
Did the results of using AR in art and your projects meet your expectations?
Yes, AR has exceeded expectations in terms of engagement and accessibility. It has allowed us to bring art to new audiences, particularly those who may not visit traditional galleries. The response has shown that people are eager to explore digital storytelling in public spaces, and the interactive nature of AR makes the experience more personal and memorable.
What kind of feedback do you receive from the visitors/participants of your exhibitions? Have you noticed any changes in how people perceive or interact with art after experiencing your digital works?
Visitors often describe the experience as surprising and engaging, noting that AR gives them a sense of discovery and participation rather than passive viewing. One noticeable shift is that people tend to spend more time with AR artworks, interacting and exploring different layers of the installation. This deeper engagement suggests that AR can create a more immersive and meaningful connection between the audience and the artist.
In your opinion, what does the future hold for AR in the art world? Do you see its use becoming more widespread?
I believe AR will become a fundamental part of contemporary art. As technology advances, we will see more interactive and large-scale AR installations, making art experiences more immersive. The accessibility of AR through mobile devices and soon with XR or AR glasses ensures that it will continue to grow, breaking down barriers between digital and physical spaces. Artists and curators are just beginning to explore the potential of AR, and in the future, I envision it being used in everything from public art projects to museum exhibitions and even performance art.
