What is Retargeting?
Retargeting is the practice of serving advertising to an audience that has previously interacted with a product or service. This means working with a potentially interested audience, or a so-called ‘hot’ audience.
For instance, imagine you want to order a pizza. You browse through a few pizzerias, view the menu, and place an order. After a while, you start seeing ads for the same pizza on your social media feeds.
This is where retargeting comes into play 🙂
So, how does retargeting work?
When you visit a website, your information trail is captured by a social media Pixel. It recognizes you as a user and knows who to target when an advertiser needs them. Working with a retargeting audience is crucial for social media advertising. Ads targeted to these users have a better response rate in terms of conversions, which lowers the cost of advertising and brings the user back into the sales funnel.
Here are some ways to use retargeting:
- Direct sales. Show ads to users who have already interacted with your products that contain AR scenes. For example, AR postcards, AR books, branded AR packs, etc.
- Advertising campaigns or promotions. Use augmented reality scenes during campaigns in advertising and promotional materials, on business cards, flyers, gift and discount vouchers, etc.
- Remind customers of items in their shopping basket. Works well for online stores. If a customer has added an item to their basket but hasn’t bought it yet, they can be reminded of the items they’ve forgotten to add.
- Promote specific areas of the site. Target users who have visited different collections in the shop, or who have visited the contact us page.
What is a Pixel?
A Pixel is a tool that enables you to track an audience that has visited your website and/or taken a targeted action on it. It is a piece of software code provided by a social network, used to track user actions. A Pixel placed in an AR scene has the same function because an AR scene is also a link to a website.
After installing the Pixel code on your website (or in an AR scene), you can configure the targets you want to track in the Ad Cabinet of the selected social network(s).
What features does the pixel have?
- Integration into AR business cards or AR postcards. You can place the pixel in an AR scene that will appears on business cards or postcards. When the user launches such a scene on their device, you “catch” it in your database.
An example of AR business card.
- Use in augmented reality marketing and advertising campaigns. When creating and running such campaigns, be sure to add a pixel to the AR scene to remind users of your products or services.
An example of AR advertising campaign.
- Embeding in AR packaging. Add a pixel to the AR scene on your product packaging, box, label, can or wrapper and “catch” exactly those users who have already bought or tried your product, as well as those who have been exposed to your product in one way or another.
An example of AR packaging.
- Supplement AR menus or take-away drink cups. The best way to get to know your café or restaurant visitors is to place a pixel in the AR scene on your animated menu and branded food packaging (pizza boxes, drink cups, plates, napkins, etc.). Even if the user hasn’t ordered directly but through delivery service, you can still be able to gather information about them and serve targeted ads.
An example of AR menu.
- Gather a diverse audience. Keep track of all the actions that can be performed on your website. Want to remind users of items in their shopping basket? Easy to do! Want to promote your event to your contacts? No problem
- Sharing. Pixels can be shared among your users, making it easy for your team.
Summary
In conclusion, if you’re a marketer looking to increase your conversions and reach your target audience, the Marketing Tools extension is a must-have. With retargeting and the use of Pixels, you can reach your audience in new and effective ways.
Retargeting
Allows you to pixel retrieve data about users who have previously visited the landing page. You can then show these people specially designed ads.
These users are already familiar with your business and are more likely to buy your product or service. It’s also a great way to retain customers.
You may also be able to offer these users discounts or ads tailored to them. This allows you to personalise your advertising but, importantly, does not violate your privacy policy.
Analytics
This is another nice feature of Pixel: the ability to view advanced statistics. You can find out the number of clicks for each ad and also audit the campaigns you run. With this data, you can better understand your target audience, make adjustments to your active campaigns or completely rethink your approach.
How Marketing Tools Works?
Marketing Tools extension provides you with the ability to add social media pixels to not only websites but also AR projects. This allows you to communicate with your target audience more efficiently.
Which social media Pixels are already available in Marketing Tools?
- Facebook Pixel
- Twitter Pixel
- LinkedIn Pixel
- Google Analytics
A new marketing discovery: AR Advertising
When users visit a website, they expect some form of advertising. However, with AR experience, users are unaware of the advertising. If you put a pixel in an AR scene on a specific product, such as a pizza box, you can get information about the user who bought the product and the people they shared the pizza with. This data provides fascinating possibilities.
Create a project with the Marketing Tools extension today to get a better understanding of your audience and make your targeting ads work more efficiently.
Feel free to try a new and effective way of marketing and interacting with your audience with us! Sign up and try it out here – http://mywebar.com
*Please note, the Marketing Tools extension is only available to Ultimate users.
Best regards,
DEVAR (MyWebAR) Team
