As a leading no-code platform for creating and publishing augmented reality experiences, MyWebAR is excited to share the results of our first-ever user survey. With responses from over 1,500 participants, the survey offers a unique glimpse into how AR is being used across industries — and what challenges creators face today.
Most Popular Industries for AR
Based on the data, the top industries among MyWebAR users are:
- Marketing & Advertising – 42% of users rely on AR to promote products and services through immersive campaigns.
- Entertainment & Gaming – 18% of respondents use AR to create engaging, playful experiences.
- Art & Education – 9% of users in each category leverage AR for storytelling, exhibitions, and learning tools.
Most Common AR Content Types
When it comes to what users are building, the top content types include:
- Interactive Marketing Campaigns – 40% of users create immersive AR experiences to boost engagement and customer loyalty.
- Educational Courses & Training – 24% develop learning content enriched with 3D and interactive elements.
- Retail Product Visualization – 10% use AR to showcase physical products in a digital environment.
AR in Marketing: The Engagement Booster
AR is rapidly transforming the marketing landscape by enabling memorable, personalized customer experiences. With MyWebAR, marketers can build browser-based AR campaigns that are easy to access — no app downloads required.
Popular use cases include:
- Interactive product packaging that animates when scanned with a smartphone.
- Loyalty and brand promo campaigns with immersive storytelling and gamification.
- AR-quests to drive user interaction and dwell time.
Brands using MyWebAR report higher engagement and increased conversion rates thanks to the novelty and simplicity of WebAR.
AR in Education: Learning, Reimagined
Augmented reality brings learning to life — literally. From virtual labs to 3D anatomy lessons, MyWebAR empowers educators to make complex concepts more accessible and fun.
Examples from MyWebAR users include:
- Interactive AR-enhanced textbooks.
- Virtual museum tours accessible directly from a browser.
- 3D biological models for anatomy and life sciences.
A standout example? Virtual anatomy experiences, where students explore detailed models of the human body and simulate interaction between systems — all without special hardware.
AR in Retail: The Future of Shopping
With growing interest in AR and XR hardware — from Apple Vision Pro to Meta Quest — retailers are moving fast to adopt immersive shopping experiences. WebAR, in particular, is becoming a game-changer due to its accessibility across platforms and zero-download requirement.
How MyWebAR helps retailers:
- Product visualization in AR — from sofas to sunglasses — directly in your environment.
- Interactive product catalogs with 3D previews.
- In-store AR navigation and promotions.
- Reduction in returns and increased customer satisfaction.
By removing app friction and integrating AR directly into the customer journey, MyWebAR drives both sales and brand loyalty.
Key Takeaways
Our latest user survey confirms what we’ve long believed: Augmented reality is no longer niche — it’s a fast-growing force across industries. Whether it’s marketers, educators, or retailers, creators are turning to WebAR for its simplicity, flexibility, and impact.
At MyWebAR, we’re proud to empower businesses and creatives with powerful tools to build and publish AR content — without writing a single line of code.
A huge thank-you to everyone who participated in the survey. Your insights help us shape the future of AR — and we can’t wait to show you what’s next.
