Do you think Halloween is just a fun and slightly spooky holiday for freaks and little children? Well, think again!
In reality, Halloween is one of the most popular holidays in the world, especially in countries where it is widely celebrated (such as the USA and the UK). This means that the potential audience for your business or events during Halloween can be very broad. You just need to find the right approach to reach them.
How? Let’s think together!
The Marketing Magic of Halloween
What makes Halloween so interesting? It’s because this holiday offers a unique opportunity to create a special atmosphere filled with mystery, fun, and fear.
Cafes, bars, restaurants, stores, and party venues can use decorations, lighting, music, and costumed staff to create a festive atmosphere that will attract and impress visitors.
What else? Thematic products and services limited to the holiday period can grab customers’ attention. Cafes can offer special drinks and desserts, stores can sell costumes, decorations, and sweets, and party venues can organize thematic games and contests.
In short, Halloween is a wonderful opportunity for greater customer and visitor engagement, as well as publicity and promotion. Moreover, this period of time can be a real goldmine for your business.
However, it’s not enough to just add a little atmosphere and a couple of pumpkins. You need cool things that will amaze and inspire your audience.
And here’s where augmented reality comes to the rescue!
9 Scarily Attractive AR Ideas for Cafes, Stores, and Parties
AR-enabled Halloween Menu
Create a unique seasonal menu that comes to life with augmented reality! Let your customers immerse themselves in the atmosphere of amazing dishes and interact with thematic characters, spooky music, and atmospheric effects!
Who to bring to life in AR ― zombie ghosts, vampires, charming witches, or classic pumpkin lanterns ― is up to you!
AR Scavenger Hunts
Turn the AR experience into a themed quest! Organize an “AR trash hunt” where participants use their devices to find hidden virtual objects or clues throughout the cafe, store, or party venue.
Ghostly AR Mirrors
Add QR codes with augmented reality masks to mirrors and allow your customers to transform into spooky creatures or characters. It will not only be unexpected but also a lot of fun!
Give your visitors the opportunity to decorate the space with pumpkins or spooky AR decorations themselves. Let them take photos of your establishment and share them on social media. Want to make it a contest? It’s all in your hands!
AR Halloween Storytelling
Create a fairytale in augmented reality by allowing your customers to scan thematic cards and see animated characters and objects in AR, enhancing the Halloween storytelling atmosphere.
Collectibles Always Work!
Offer AR gifts with a receipt or purchase of a certain amount, or simply delight your customers with small branded trinkets with AR.
Ghostly AR Tours
Turn your cafe or store into a real attraction. For example, you can place QR codes in specific locations (on tables, windows, walls, etc.) that bring ghosts or other magical characters to life and tell spooky stories about haunted places.
Can you already feel the hair on your head standing up? That’s the Halloween spirit.
Add QR codes with thematic AR content to your shopping bags. You don’t even have to print a new batch of bags, just make them unique with AR.
Napkins, Sugar Packets, and Drink Coasters
Decorate your cafe with thematic napkins or drink coasters. And don’t forget about thematic sugar packets! And if you add AR to them, your customers will be thrilled.
AR Takeaway Cups
We’ve already talked about why AR Experiences for Takeaway Drinks are a powerful promotion tool. So, don’t forget about it in anticipation of Halloween. Just imagine the beauty that can be created!
These AR ideas will surely enhance the Halloween experience for your customers and make your business stand out during this festive season.
Don’t Forget About Retargeting
Last but not least, you can always add a pixel to your AR projects and gather information about your customers for retargeting! Isn’t that great? Read more about it in our previous article.
Don’t be afraid of Halloween! It’s an incredibly attractive holiday for cafes, stores, and party organizers. It provides an opportunity to create a special atmosphere, offer unique products and services, engage customers, and draw attention to your business or event.
And with the use of augmented reality, it becomes even easier, more interesting, and more appealing. Go for it! We wish you a spooky Halloween.
…by the way, you can try the features of our service and create your own Halloween AR project right now. Pumpkins, monsters, and ghosts are already waiting for you. Don’t be late!