Today, Entrepreneur released a new article by Anna Belova, Founder and CEO of DEVAR — and, as always, it’s full of practical ideas that any business can apply right now. Whether you’re an independent creator or a global brand, these insights can help you rethink how you connect with your customers.
In her piece, Anna explains how augmented reality packaging is reshaping the way we sell, engage, and build loyalty. With WebAR technology, physical packaging becomes more than a container — it becomes a storytelling tool, a digital interface, and a sales driver.
Here are six ideas from the article you can use for your next project:
1. Turn your packaging into a product demo.
Show your product in action — how it works, looks, or feels. A scanned QR code can reveal a 3D model, tutorial, or mini-story that explains your value instantly.
2. Tell the story behind your brand.
Let your customers meet your founders, see where the product was made, or watch the creative process. AR storytelling builds trust and emotional connection in seconds.
3. Run loyalty programs directly from your packaging.
Forget paper forms and separate apps. Customers can scan your product, join a program, collect points, or unlock personalized offers — all within a browser window.
4. Make unboxing an experience.
Add a “wow” effect by turning unboxing into a digital journey: confetti, animations, or 3D surprises that appear right on the customer’s table. It’s the kind of moment people love to share on social media.
5. Create seasonal or limited-edition designs.
AR layers make it easy to update packaging for holidays or special campaigns without reprinting everything. You can simply change the AR scene linked to the QR code.
6. Use packaging as a direct communication channel.
Add feedback buttons, product polls, or social media links right inside the AR scene. For many brands on the MyWebAR platform, this has become a new, measurable way to connect directly with end users — without relying on marketplaces or external platforms.
The best part? You can create all these ideas yourself using the MyWebAR platform — without coding, agencies, or big budgets.
As Anna says in her article:
“When every physical item becomes a digital touchpoint, you don’t need to fight for attention — you simply become part of the customer’s experience.”
Want more details and real examples?
👉 Read the full article on Entrepreneur
