Pioneering AR in Japan: Daiwabo Information System concludes an exclusive distributor agreement with phygital company DEVAR Entertainment.
Daiwabo Information System, Co., Ltd. (hereinafter referred to as DIS; Head Office: Kita-ku, Osaka; President: Hiroyuki Matsumoto) and DEVAR Entertainment LLC (hereinafter referred to as DEVAR; Head Office: Palo Alto, California, USA; Founder and CEO: Anna Belova), a Phygital company provides and supports augmented reality (hereinafter “AR”) technology around the world, have concluded an exclusive distributor agreement and will begin providing a platform and services for utilizing AR technology.
AR is a technology that combines virtual 3D models with real space and is expected to be used not only in the entertainment field such as games, but also in various business industries and fields. In these days when technology is rapidly evolving and developing, DIS starts collaborating with DEVAR to quickly introduce such technology into the domestic market and realize a sophisticated and convenient digital society.
DEVAR provides products and services centered on AR technology headquartered in California, USA, is one of the world’s leading companies in the development and dissemination of AR technology and boasts the world’s top market share in WebAR services.
The fusion of the real world and digital content to create new lifestyle and consumption experiences is called “Phygital” (physical + digital). Advances in these technologies will lead to new and exciting lifestyle experiences. DEVAR has developed the MyWebAR.com platform to create AR/XR experiences and phygital products. MyWebAR.com is a revolutionary service that allows users, even without programming skills, to create and experience AR content in a web browser.
Its unique feature is that all AR contents can be operated with simple operations. Even in environments where there are no AR experts or engineers, AR can be used to convey proposals more concretely and realistically with augmented reality, making it possible to materialize ideas.
For example, users can see the overall atmosphere of a room when furnishings are placed in it, have a unique experience interacting with books or physical objects in education, explore complex mechanisms in 3D at manufacturing plants, conduct test runs in 3D, ‘try on’ clothes, shoes, glasses, or makeup, and explore restaurant menus in augmented reality before placing an order. It can be used in a variety of situations regardless of industry to see how it changes in relation to the scenery, or display the selling points and usage of a products.
DIS will deliver MyWebAR provided by DEVAR to users nationwide through approximately 19,000 sales partners via a community-based sales network with 96 sales bases throughout Japan to support the digitalization and business transformation of companies. In addition, by maximizing the potential of AR technology, DIS will work to create new business models.
Anna Belova, Founder and CEO of DEVAR Entertainment LLC says
“Augmented reality is no longer confined to the entertainment sector; it is rapidly becoming a transformative technology across various industries. From education and retail to healthcare and manufacturing, AR offers unique opportunities to enhance user engagement, streamline processes, and create immersive experiences. As the AR segment continues its exponential growth, we at DEVAR are excited to partner with DIS to bring our cutting-edge MyWebAR platform to Japan, empowering businesses to tap into the vast potential of this technology and drive innovation across the board.”
Shigeki Tanimizu, Senior Vice President of Daiwabo Information System Co., Ltd., says,
“AR has been used mainly in the entertainment industry until now because it requires specialized knowledge and skills. However, by collaborating with DEVAR, we are able to provide an environment where customers all over Japan can easily use AR. AR can provide a more intuitive and immersive experience, and we believe it will lead to a revolution in proposal styles and the creation of new businesses. By providing DEVAR MyWebAR, we aim to improve corporate productivity and realize a future where users can enjoy more convenient and enriched lives.”
